What is User Experience?

The ISO 9241-210 defines user experience as

a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.

According to the ISO definition, user experience includes all the users’ emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use.

The ISO also list three factors that influence user experience:

  • system
  • user
  • context of use

User experience focuses on having a deep understanding of users:

  • what they need (web usability)
  • what they value
  • their abilities (web accessibility)
  • their limitations (web accessibility)

It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.

UX is an ongoing process with regard to learning about the users, responding to their behaviours and evolving the online experience of the product.